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Cannabis Online

Advertising

It has been surveyed repeatedly, most are in favor of cannabis and a majority of the population has participated in cannabis use.

Governments all over the world are making regulations more tolerable. Many are insisting on legalization.

During the 2020 COVID_19 stay at home orders and self isolation cannabis dispensaries are considered essential. Many cannabis companies are trying to adjust and provide their product or service with minimum contact.

Unfortunately, the big tech companies are not cooperating. 

Google Policy 

Google wants to help keep people safe both online and offline, so they don’t allow the promotion of some products or services that cause damage, harm, or injury.

The following is not allowed:

Ads for substances that alter mental state for the purpose of recreation 

or otherwise induce “highs”

Dangerous products or services

The content can still be shared but organic reach is not guaranteed. 

Facebook Policy 

  Facebook doesn’t allow ads that promote the sale or use of illegal, prescription, or recreational drugs. 

Example includes ads that contain Cannabis Use.

Content can still be shared to Facebook and other social media because the content is editorial and not strictly promotional.

Taboola Policy 

Prohibited Content, Products, and Services

Offensive, Threatening or Inappropriate Content

You must not promote anything that has a significant risk of being dangerous.

False Promises, Scams or Illegal Activity

Cannabis advertising is strictly forbidden

You must not promote anything that promotes illegal activity or has a significant risk of being illegal.

Ads for recreational drugs such as marijuana and paraphernalia marketed to facilitate use of recreational drugs such as pipes, bongs, and rolling papers

Outbrain Policy

Controlled or Illegal Substances

Ads must not promote the sale or use of illegal, prescription, or recreational drugs.

Tobacco-related products such as e-cigarettes, cigars, vaporizers, hookahs

  • Promotion of hemp-based CBD (cannabidiol) products with little to no THC is acceptable in countries where CBD is legal
  • Promotion of investments or stocks relating to marijuana is acceptable

Since all industries are required to adapt to new circumstances. Many have to adapt their policies also. The cannabis industry, though deemed essential, seems to be coping with difficulties other industries do not. The main platforms still do not accept cannabis and adjacent ads

Out of date policies make reaching out to customers an expensive game of cat and mouse. The technological and fiscal disadvantages are vast. Legitimate cannabis companies are driven to less than ideal alternatives. The Media Buying, SEO webs, influencer tactics and alternative platforms. Small platforms are often less efficient competitive advertising trying to capitalize from Big Tech’s gaps. The platforms that do accept cannabis and adjacent ads are simply not big enough for companies trying to scale.

Finding a bank that’s willing to back your business is even harder. While the US Department of Justice largely stays out of the way of cannabis-focused companies that abide by state laws, few banks and credit unions open accounts for those entrepreneurs.

We have allowed large corporations to control the voice and activity of our society. It seems we have not yet learned from our mistakes. Zoom is the next technology consuming server space online. Overnight everyone seems to conform without fully understanding their privacy rights encryption methods or stance concerning major issues. Even legislators are rushing to use the technology with disregard for their voters and the constitution.

In order to survive in the socially distanced digital world web presence and reach are vital. It is important to avoid antitrust behavior not just for the cannabis industry.