Tag Archives: Marketing Basics

Cannabis Marketing Explained

The cannabis industry has been expanding, new products, dispensaries, grow supplies and medical research are all gaining interest.

The legal framework is shifting almost daily does not stop investors, researchers, and entrepreneurs from entering the field. Exposure remains a hurdle on the way to Scalability

Advertising platforms are having a hard time keeping up with varying regulations. 

Paid advertising is either tricky or straight up impossible for many cannabis-related products due to the Terms of Service of many advertising platforms.

Top ranked positions now hold valuable growth opportunities as they allow for dedicated user following and monetization.

While the techniques often change, there are some concepts to keep in mind.

Keywords 

Simply think like your users, what would you type to find your content, what will your friends write if they were interested. Now envision your perfect user’s search intent.

Keyword research is not difficult. Just go for the keywords with low SEO difficulty and high search volume. 

User Experience

Load time

Everything is happening quickly, users demand fast load time. 

Interface 

How easy is it to navigate your site?

Does it get stuck?

Are there distracting popups?

Did you guide your user to the correct page?

Do forms require a specific input method?

Does the user gain benefit?

User behavior 

How long were visitors on site?

How often do they return to the site?

How many pages did they visit?

Did they perform a user action?

Added Value 

Knowledge convenience, affordability, quality and comfort are just some benefits that may be provided. Time is important. 

Domain Authority 

Backlinks

The more people mention you the more exposure there is.

Backlink Source : Are they themselves credible or in the same industry?

Backlink Activity: How active and relevant is the link?

A mark of quality is returning visitors, that indicates satisfaction. 

Domain History

The more active a platform the more potential for growth.

Domain age, volatility of ownership and prestigious affiliations to assess apparent prestige.

A business with a long active history is more authoritative.

These advertising principles apply to all online advertising methods. Automated Paid (SEM), Organic Search Optimization (SEO), Media Buying, and Social networks. Web presence is vitally important.

Before building an advertising strategy, check the terms of service of your platform and web hosting.

Every great startup needs people who believe in it.