Category Archives: Legalization

420 – The Unofficial Holiday

April 20th is an unofficial American National Holiday. Written in the standard local date format “mm-dd-yyyy” the holiday is celebrated on 4-20 yearly. 420 is increasingly celebrated internationally by cannabis activists. While the origins of the holiday are unclear, different theories have become popular. 

One common belief is that 420 was the California police or penal code for cannabis use, but there’s no evidence to support those claims.

Another theory is that Bob Dylan’s legendary “Everybody must get stoned” from his hit “Rainy Day Women No. 12 & 35” (12 multiplied by 35 does equal 420).

A lesser-known theory of origin comes from a short story named “In the Walls of Eryx” by H.P. Lovecraft and Kenneth Sterling. The story describes “curious mirage-plants” that appeared to get the narrator high at 4:20 according to his watch. This 1939 story is perhaps the earliest written connection between cannabis and 420.

Currently, the general consensus is the Grateful Dead connection. Five students at San Rafael High School, located in Marin County California, would meet for a smoke session/searching for a lost cannabis plant at 4:20 p.m. They were nicknamed the Waldos and inspired the Grateful Dead to spread the lingo worldwide.

To put it bluntly, those are just rumors. In reality the true origin of the holiday is insignificant in comparison to its evolution. 

420 has been referenced in movies, on national TV, and cartoons. Some examples include Pulp Fiction, Price Is Right and Roko’s Modern Life.

While  many have set dates in their calendars, regulations have not kept up. Until recently police enforcement was elevated on April 20th to apprehend non-threatening cannabis consumers.

420 events also at times served as demonstrations for legal rights.

Today, many previously discriminated individuals can live productive lives while enjoying the benefits of cannabis. 

Apart from cannabis-oriented festivities, this holiday represents inclusiveness, self acceptance, achievements and unity. 

The term 420 friendly generally indicated a person or business open to allowing cannabis consumption in peace and without consequences.

As support for legalization grows, 420 is becoming more mainstream and commercialized. 

Let s know how you celebrate this unofficial holiday


Rescheduling of Cannabis

The use of cannabis for recreational purposes is prohibited in most countries. There is intent of companies to satisfy demand, but the road forward is unclear. It is time to act objectively and determine the Future of Cannabis.

This is a direct quote from the FDA

“There is a significant interest in the development of therapies and other consumer products derived from cannabis and its components, including cannabidiol (CBD). FDA recognizes the potential opportunities that cannabis or cannabis-derived compounds may offer and acknowledges the significant interest in these possibilities. However, FDA is aware that some companies are marketing products containing cannabis and cannabis-derived compounds in ways that violate the Federal Food, Drug and Cosmetic Act (FD&C Act) and that may put the health and safety of consumers at risk. The agency is committed to protecting the public health while also taking steps to improve the efficiency of regulatory pathways for the lawful marketing of appropriate cannabis and cannabis-derived products.”

There is much to be done towards Legalization so cannabis companies avoid loopholes and produce Cannabis Flowers and Associated Products.

Such attempts to penetrate the market early stems from market-share ambitions combined with consumer egress. 

It is important to note that cannabis consists of many Beneficial Compounds with varying effects on biological systems.

Currently, cannabis is the only Schedule 1 drug that the DEA prohibits from being produced by private laboratories for Scientific Research. The strict regulations make it difficult to conduct studies.

While most agree that cannabis should be legalized to allow for consumer autonomy, some seek to game the system instead of allowing a free market.

New Regulation and requirements should be objectively reviewed. Unfair transport needs, loan requirements or information gathering should be discouraged.

Discrimination against consumers and producers should not affect prospects. Monopolies on this rediscovered market should be discouraged. 

Historically Cannabis was regulated under The USDA as an agricultural crop able to produce Plastics, Fibers and Textile. Cannabis is a natural and useful crop.

As a society we have made great leaps in technology and lifestyle. We have proved that when changes need to be made they are. There are no objective reasons cannabis should not be legalized and deregulated.  

It is unclear what is hindering international cannabis rescheduling and legalization.

It is time to end this costly game of cat and mouse. Let the cannabis market be part of future development. 

Homegrown Cannabis Safety


Cannabis safety is often cited as the primary reason why people avoid growing their own cannabis, but that’s frequently an illusion. Cannabis manufacturing companies claim GMP and lab analysis reduce contamination, but no empirical data is shown as to the efficiency of these practices.

Food-borne illnesses are almost as likely to be caused by comercial as by homegrown recreational or medical cannabis.

When growing cannabis Safety must be considered with every step of the process, from pre-planting to ingestion.

Surveys have shown that home gardeners don’t understand that soil, compost, manure, and water are potential sources of disease-causing bacteria that can contaminate crops. Instead, growers are most concerned about chemical contamination. 

Simple practices can be used to reduce pathogens and improve safety in the garden.

Consider: soil amendments, irrigation, wildlife restriction, cross contamination and storage.

Gardening Products 

Some chemicals that can damage both you and your plants. For example, nitric or phosphoric acid, lower the pH of water and a skin irritant. Using protective gear can minimize the chances of injury.

Always use approved fertilizers and pesticides; read the instructions prior to use.


Constantly damp environment can cause root rot. Molds may grow and can damage the crop or grower’s health.

The best way to reduce the risk of water-related problems is to control the environment humidity, avoid overwatering and ensure runoff.


Unwanted wildlife can shed hairs and introduce the crop to unwanted pathogens. It is important to deter animals away from the crop to avoid contamination.


After the Curing Process keeping your cannabis in a cool, dark place under 60% RH.

Growing cannabis has the same safety concerns growing any other crop, additionally, the need to conceal the grow. 


While indoor growing provides controlled conditions, it also has more risks when it comes to safety. Fires are a significant concern, improper wiring of the lights and fans can lead to a short circuit. Confined spaces make it difficult to handle fertilizers and pesticides. Mold buildup is more prominent. Simply legalizing homegrown cannabis makes it much safer for consumption. 


Some cannabis companies fear full Legalization and Deregulation of cannabis as they are afraid of losing market-share, but in reality consumers are no more likely to grow cannabis as they are a tomato. 


Before consumption Smell the cannabis, if it’s appealing it passes the first stage. Visually check the cannabis product, do not consume any if you find evidence of mold. When smoking you should enjoy a fruity, spicy, pungent, natural flavor, if you taste any chemical-like substance do not risk contamination. Growing Cannabis at home allows the consumer to take charge of the production and ensure a steady supply.

Social Advertising of Cannabis

Social advertising is the process of creating clickable ads to reach target audiences via social media platforms. Companies use social advertising campaigns to build brand awareness and generate sales revenue.

It is clear that social media is a critical form of advertising for cannabis companies, however, the reality of running a social media account for a cannabis company is more like living in an alternate reality.

The amount of time and effort dedicated to producing worthy content for these networks is a gamble. Months and years of work can be wiped out with little transparency according to “Community Standards”. Many cannabis businesses find it worth the risk because of the scale of user interaction; so many people rely on social media for their news and information.

Even companies who are listed on the stock exchange had their accounts shut down by mainstream social networks and associated search engines. Many online stakeholders are complicit.  

The vast power technological giants gained under the radar allow them to influence business and politics, effectively providing swiping powers to veto any action they deem inappropriate. While the world largely operates on democratic values, the power obtained by social networks was gained by uniformed users seeking instant gratification provided by these private and publicly traded companies.

These companies act as a cartel to regulate the price of traffic and alter the topic of conversation.

While there are some cannabis large corporations, the majority of cannabis businesses are small to medium in scale. Here are some tips on how to stay relevant and maintain your online presence.   

Stay Diverse 

When you have many channels driving traffic you are less affected by one particular channel. Cannabis Policies vary from platform to platform, while non promote the content some are more forgiving than others.

Customized Uploads

Users on various platforms consume content differently and therefore react differently to content. What may be a success on one platform can have negative consequences and penalties on another. Choose specific content for each platform and hope your exposure is not affected. 

Added Value 

Create content with added value, educate, inform or spread positivity.  Always consider your customer’s perspective and allow it to shape your future posts. Never underestimate the value of free resources or convenience. 

Request Action 

Request positive interactions Like Shares and Signups. These actions will signal the platform that your content is a welcome addition to the network. While these actions indicate interest, the post does not belong to you and can be deleted by platform staff.

Reacting Correctly 

If any violation occurs delete the post and stay off the network for 7-10 days consecutively. Do Not be tempted by messages urging you to login. These platforms rely on constant uploading to provide an environment that lewres users to engage more. On a large scale the Cannabis Industry has the ability to directly and inadvertently affect profitability and user engagement. 

Email List

As a society we are just beginning to understand the value of data. Allowing the platforms to control your company’s data is giving away assets. Be prepared, Collect Data independently so you can communicate with your customers directly.  

Forget about ROI 

There are algorithms that determine the price for every media slot and monitor ad performance, outliers are brought to marketing teams who ensure the advertisement conforms to their standards “improving advertising relevance”. The best any advertiser in the cannabis field can hope for is increased brand awareness without additional penalties.

While the world is becoming dependent on online services, excluding cannabis companies from mainstream communication channels and credit lines is hindering growth and extending the cannabis prohibition into the 22nd century. 

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Basic Legalization Terms You Need to Know

Drug liberalization is the process of eliminating, reducing or updating cannabis laws. There are numerous models to consider. These varying cannabis models satisfy various stakeholders. In order to better understand the added value of any reform, the terminology must be clearly understood. 

Cannabis Normalization deals with moral implications of cannabis use. When is cannabis beneficial? Where should cannabis be obtained? What are the benefits of industrial hemp? How should cannabis be regulated? In which situations is it appropriate to consume cannabis? The process aims to rewrite prohibition laws to reflect Society’s Current Values

Rescheduling cannabis is a crucial step towards cannabis normalization. Currently cannabis is designated Schedule 1 and considered to have no therapeutic value despite ample Evidence of the contrary. This designation makes it difficult to conduct research or consume. Rescheduling would allow the government to recognizing cannabis, but wouldn’t legalize

Decriminalization refers to reducing or eliminating criminal prosecution. Many normative citizens with recreational or medical cannabis use might be fined, provided rehabilitation or added to surveillance lists.    

Regulating the Cannabis Market allows cannabis distribution to be controlled and taxed appropriately as any other business. Regulating the market allows access to the international banking system and scaling opportunities. 

While there is a need in regulation and Safety Protocols, over-regulating can be devastating. Limiting production, overtaxing and unreasonable requests/requirements promote anti-competitive behavior, low profit margins or overpricing. Incorrectly legalizing cannabis can stomp industry growth and research.

Deregulation of cannabis refers to removal of Regulations and Restrictions. Some are concerned that allowing home grown cannabis will wipe out the bigger cannabis companies. The reality is that the market is big enough to allow everyone to benefit.   

Allowing home grow for personal use fully liberates and legalizes cannabis.

It is up to the regulator to find a balance of regulation that ensures safety while allowing for a free competitive market with scaling capabilities. 

Several locations that completely deregulated and legalized cannabis have noted diminished adolescent use, boost in productivity and lower violent crimes.

Many are aiming to use the public’s naivety to secure special interests. It is up to citizens and corporations to act responsibly.

Cannabis Social Obligation: System Reform for a Greener Future

We don’t often write opinion pieces but we think it is important that this be said.

It is expected from an individual with a sound mind to act in a non destructive manner to their surroundings. 

Most laws consist of this concept. Do not Kill. Do not steel. Do not cheat. The harm done by these crimes is understandable and receives full support. 

When the traffic light came out the public was confused. There was not enough traffic on the streets to justify waiting at the red light. As traffic increased collisions began to occur and the need gained popularity.

As seat-belts were invented, there was debate regarding seat-belt obligation. This is when the basis of today’s laws becomes prominent. One side argued that the lack of protection causes no harm to a third party. The other side used macroeconomics to explain that though that particular individual was reckless toward himself and not causing additional harm to others, his surrounding suffers as the individual can not generate income. Socialized healthcare is spending additionally for recklessness. Simply the lack of productiveness is a crime by itself. 

This concept is harder for the public to accept. Easier to understand concepts have to be made to justify new laws. Most of the pre-1900 press references to cannabis relate either Medical Usage or Industrial Textile, in the early 1900s, you start to see major newspaper accounts of delirium or death. Later in the drug war, campaigns explaining the abuse caused by users and the damage done to society. The demonization of cannabis remains strong.

When the 2020 Covid-19 Epidemic first started people wore masks to protect themselves from the virus. Those who were not compliant did not. In an attempt to convince the stubborn leaders to approach the problem in a different manner, you must wear the mask to protect others. If you do not wear the mask you are selfish and are causing harm to others. Other reports such as the virus being airborne and contagion in pregnancy aim to propagate support but fail to pass large studies.

Many remain traumatized by the events that are occurring.

Studies show some combination of tetrahydrocannabinol (THC), cannabidiol (CBD) and many Other Parts of Cannabis create the desired therapeutic effect. 

We need more studies that look at whole plant cannabis because this is what people are using in addition to Cannabinoids. It is difficult to do good placebo-controlled trials with whole plant cannabis, but they’re still really needed.

In the meantime people should experiment and find a strain to aid their comfort. As in anything moderation is required. 

The world had two month of Quarantine to rethink its priorities. It seems like everyone is going forward regularly with some symbolic mask. It is time to make a Financial, Judicial and Environmental change based on social responsibility.

Social responsibility is an ethical framework and suggests that an individual has an obligation to act for the benefit of society at large.

It is time to legalize and deregulate cannabis and allow for Scalability in the market.

Cannabis Online


It has been surveyed repeatedly, most are in favor of cannabis and a majority of the population has participated in cannabis use.

Governments all over the world are making regulations more tolerable. Many are insisting on legalization.

During the 2020 COVID_19 stay at home orders and self isolation cannabis dispensaries are considered essential. Many cannabis companies are trying to adjust and provide their product or service with minimum contact.

Unfortunately, the big tech companies are not cooperating. 

Google Policy 

Google wants to help keep people safe both online and offline, so they don’t allow the promotion of some products or services that cause damage, harm, or injury.

The following is not allowed:

Ads for substances that alter mental state for the purpose of recreation 

or otherwise induce “highs”

Dangerous products or services

The content can still be shared but organic reach is not guaranteed. 

Facebook Policy 

  Facebook doesn’t allow ads that promote the sale or use of illegal, prescription, or recreational drugs. 

Example includes ads that contain Cannabis Use.

Content can still be shared to Facebook and other social media because the content is editorial and not strictly promotional.

Taboola Policy 

Prohibited Content, Products, and Services

Offensive, Threatening or Inappropriate Content

You must not promote anything that has a significant risk of being dangerous.

False Promises, Scams or Illegal Activity

Cannabis advertising is strictly forbidden

You must not promote anything that promotes illegal activity or has a significant risk of being illegal.

Ads for recreational drugs such as marijuana and paraphernalia marketed to facilitate use of recreational drugs such as pipes, bongs, and rolling papers

Outbrain Policy

Controlled or Illegal Substances

Ads must not promote the sale or use of illegal, prescription, or recreational drugs.

Tobacco-related products such as e-cigarettes, cigars, vaporizers, hookahs

  • Promotion of hemp-based CBD (cannabidiol) products with little to no THC is acceptable in countries where CBD is legal
  • Promotion of investments or stocks relating to marijuana is acceptable

Since all industries are required to adapt to new circumstances. Many have to adapt their policies also. The cannabis industry, though deemed essential, seems to be coping with difficulties other industries do not. The main platforms still do not accept cannabis and adjacent ads

Out of date Policies make reaching out to customers an expensive game of cat and mouse. The technological and fiscal disadvantages are vast. Legitimate cannabis companies are driven to less than ideal alternatives. The Media Buying, SEO webs, influencer tactics and alternative platforms. Small platforms are often less efficient competitive advertising trying to capitalize from Big Tech’s gaps. The Platforms that do accept cannabis and adjacent ads are simply not big enough for companies trying to scale.

Finding a bank that’s willing to back your business is even harder. While the US Department of Justice largely stays out of the way of cannabis-focused companies that abide by state laws, few banks and credit unions open accounts for those entrepreneurs.

We have allowed large corporations to control the voice and activity of our society. It seems we have not yet learned from our mistakes. Zoom is the next technology consuming server space online. Overnight everyone seems to conform without fully understanding their privacy rights encryption methods or stance concerning major issues. Even legislators are rushing to use the technology with disregard for their voters and the constitution.

In order to survive in the socially distanced digital world web presence and reach are vital. It is important to avoid antitrust behavior not just for the cannabis industry.

Cannabis and Social-Distancing

It doesn’t seem likely that the quarantine spurred by the Coronavirus outbreak will end for most of us very soon. 

While businesses deemed essential and allowed to stay open getting weed right now might be difficult.

The head of the United Nations narcotics enforcement agency questioned whether international drug control conventions are out of date, stating “We have some fundamental issues around the conventions”. Unfortunately the Covid-19 hit early 2020 before proper correction to legislation had time to penetrate.

Many normative working people have come to rely on a steady supply of cannabis through various channels. 

Many of these individuals are making a forced lifestyle change. Some are afraid of the epidemic,others care for their environment while some are simply scared of law enforcement during these uncertain and unregulated times. 

While working through digital channels is the natural transition, many are afraid for their privacy right. There are many examples of antitrust and anticompetitive practices prior to the Corona Outbreak. These behaviours strengthen with the increased use of digital platforms. In the State of Israel the government announced surveillance of personal online activities and locations. 

If the countries representing the people do not value privacy rights, how can you expect corporations who are often bigger and more influential than the government to comply.

Since cannabis is still not legal internationally many are too afraid to get this essential crop.

Debates are currently being held internationally regarding social distancing steps, steady food supplies and monetary compensations. It is surprising that during such a crucial time, these professionals don’t take mental health into consideration.

Despite claiming to work only through legal channels, many products roll into unofficial channels. Many of the regulated cannabis companies are feeling a slump.

We would like to ask our international audience (Personal and Commercial) how they restock and how long their supply would last.  

New Cannabis Regulations

Many Americans have already demonstrated their belief that Herbal Relief is essential in a crisis and under non-threatening circumstances. To date, no American president has supported the decriminalization of cannabis.

The New York Department of Health has deemed medical cannabis Dispensaries Essential. Nevada and Colorado have allowed dispensaries to remain open.

It’s not just a recreational activity. It is something that helps keep people calm. It helps with anxiety; it helps with sleep; it helps with pain. Research even suggests Further Applications that when reviewed have vast implications.Cannabis is over-the-counter preventative medicine.

Since cannabis is essential, digital cannabis platforms are essential. Allowing Cannabis Companies to grow and scale as other businesses will allow these companies to develop proper online delivery platforms. Allowing for packages to be shipped or posted will help dispensaries deliver further distances more efficiently.

Requiring patients to get approval from health care providers in person is a thing of the past. There are many changes going on, it is up to us as a community to make sure cannabis legalization and deregulation be one of them.

As these cannabis startups they should qualify for credit to empower growth. Current regulation forces companies to sell equity privately to investors with vision.

In addition many of the largest digital advertising platforms have strict regulations against promoting cannabis related products. The additional cost of alternative advertising methods hinder growth.

For now cannabis dispensaries are being deemed as “essential businesses,” as they are allowed to remain open. As further steps are being taken, they may fall back in priority. 

Did You Know?

  •  Before the 20th century, cannabis plants in the U.S. were relatively unregulated, and marijuana was a common ingredient in medicines.
  • THC stimulates specific cannabinoid receptors that increase the release of dopamine, a neurotransmitter related to feelings of pleasure.
  • The first thing ever e-commerce transaction was a bag of cannabis around 1971. Rumor has it Stanford students bought it from MIT students.